I often get asked about email signatures. Email signatures are an important aspect of your company’s branding so that’s totally understandable. There are lots of benefits to a well-crafted email signature.
Benefits of a well-crafted email signature
A well-crafted email signature…
- Conveys that you are a professional and you know your stuff
- Encourages followup communication with your contacts
- Is a great promotional tool for your website, blog or social media
- Increases your credibility as a trusted contact
- Is a tool for networking just like your business card
Elements of an Email Signature
Here are the basic elements that your email signature should/could contain.
Sincerely, Cheers, So-long, See you later sucker – Whatever you use, make it represent the tone of your brand and your personality. I would refrain from using, “See you later scker,” however.
Create a clear distinction between your message and the signature. This allows for breathing room and identifies the end of the message.
Your name (duh!)
Otherwise, you will have a confused reader.
Let your reader know where you are in your organization. Most people will know already, but some may not.
- Email address
- Website address
- Mailing address
- Phone #
Social media links
This will help you to get more followers and offer a way for readers to learn more about you.
This one is often forgotten. Use your email as a marketing tool and encourage readers to…
- Subscribe to your mailing list
- Download a PDF report
- Call for a free quote
- Get in touch today
You get the point.
My Favourite Tool to create Email Signatures
The best and easiest tool I’ve found is the Email Signature Creator by Hubspot. Hubspot is an inbound marketing platform and they make some great tools that are free to use.
You will find the Email Signature Creator by clicking here.
Follow along with the instructions below and I’ll show you how to use it.
And that’s all she wrote. I hope you now have a beautiful new email signature! Thanks for reading!