As designers, we know that colour plays a significant role in our work. It can evoke emotions, set a tone, and make a design stand out. With the new year upon us, it’s essential to keep up with the latest colour trends so that we can create impactful designs that are in line with current cultural and societal shifts. In this blog post, we’ll take a look at the 2023 design colour trends and explore what’s in and what’s out. We’ll also discuss how businesses can incorporate these colour trends into their branding and website design.
The Color of Nature
One of the biggest trends for 2023 is the use of natural, earthy colours. This trend is a reflection of the desire for simplicity and a connection to the natural world. It encompasses colours such as forest green, sky blue, and sandstone, which evoke feelings of calmness and serenity. These colours are inspired by nature and are a way to bring a sense of calm and serenity into designs.
For businesses, incorporating the colour of nature trend into branding can be done by using natural, earthy colours as the primary colours in branding materials such as logos, business cards, and packaging. Website design can also reflect this trend by using natural, earthy colours as the background and incorporating natural imagery such as plants and landscapes.
Bright and Bold
Another trend for 2023 is the use of bright and bold colours. This trend reflects a desire for energy and excitement. It encompasses colours such as neon pink, electric blue, and vibrant yellow, which are sure to make a statement. These colours are bold and are a way to add a pop of energy to designs and make them stand out.
For businesses, incorporating the bright and bold trend into branding can be done by using bright, bold colours as accent colours in branding materials such as logos, business cards, and packaging. Website design can also reflect this trend by using bright, bold colours as the background or as accent colours in graphics and imagery.
Pastel Perfection
Pastel colours are also making a comeback in 2023. This trend reflects a desire for softness and nostalgia. It encompasses colours such as baby pink, mint green, and lavender, which evoke feelings of warmth and comfort. These colours are soft and are a way to add a touch of warmth and comfort to designs.
For businesses, incorporating the pastel perfection trend into branding can be done by using pastel colours as the primary colours in branding materials such as logos, business cards, and packaging. Website design can also reflect this trend by using pastel colours as the background and incorporating nostalgic imagery such as vintage objects and illustrations.
The New Neutrals
Finally, we are seeing a trend toward new, unexpected neutral colours. This trend reflects a desire for sophistication and depth. It encompasses colours such as terracotta, olive green, and navy, which add depth and interest to designs. These colours are unexpected and are a way to add depth and interest to designs and make them stand out.
For businesses, incorporating the new neutrals trend into branding can be done by using new, unexpected neutral colours as the primary colours in branding materials such as logos, business cards, and packaging. Website design can also reflect this trend by using new, unexpected neutral colours as the background and incorporating sophisticated imagery such as abstract shapes and patterns.
In conclusion, the 2023 design colour trends are a combination of natural, earthy colours, bright and bold colours, pastel hues, and new unexpected neutral shades. These colours reflect the current cultural and societal shifts and will play an important role in creating an impactful and unique design aesthetic in the year 2023.
