Project Summary
- Client: Excelerates Spreadsheet Solutions
- Industry: B2B Consulting (Excel automation & data solutions)
- Services Provided: Logo redesign, website design & development, SEO optimization
- Results: A cohesive brand identity and professional website that reflects the client’s personality and expertise, resulting in stronger credibility and a clearer client journey.
Introduction
When Stefanie Carroll, founder of Excelerates Spreadsheet Solutions, approached me, her business was already thriving on referrals and reputation. But her branding and website no longer matched her expertise or personality. The logo had been DIY’d in Canva years prior, and the website was outdated, sitting on a soon-to-expire platform. Stefanie wanted a brand and website that felt friendly, witty, confident, and professional—while still showcasing the serious results she delivers for her B2B clients.
That’s where Inspiring Design Co. came in.
The Challenge
- A refreshed logo that would look polished and professional across web, email, and print.
- A modern website that reflected Stefanie’s voice, showcased client results, and supported growth features like blogs, case studies, and digital products.
- A cohesive identity so that every touchpoint—from logo to website to digital signature—told the same story.
The Logo Redesign
Stefanie’s original Canva logo had a clever concept but lacked polish. My goal was to preserve the spirit of her idea while giving it the refinement and flexibility her business deserved.
Key Improvements:
- Typography: Clean, geometric sans-serif font for modern confidence and readability.
- Icon: Four-cell grid mark instantly communicates organization and ties back to Excel.
- Colour Palette: Gradient of modern blues, signalling reliability and trust.
- Versatility: Delivered a full suite of vector files, ensuring flawless scalability across print and digital media.
Before/After:
The result? A professional brand mark that feels both approachable and expert, much like Stefanie herself. Clients immediately noticed the improvement, and Stefanie proudly integrated the new logo into her digital signature and marketing collateral.
The Website Redesign
With the logo finalized, we turned to the website. Stefanie’s old Wix site wasn’t aligned with her personality or the value she brings to clients. The new website needed to be friendly, results-driven, and easy to navigate.
Client Objectives:
- Showcase services like Excel automation, KPI dashboards, and time-saving tools.
- Feature testimonials that highlight measurable impact.
- Migrate her library of 17 blog posts while preserving SEO value.
- Integrate Calendly for seamless scheduling.
- Create room for future offerings like digital products and case studies.
Our Solution:
- Built on the Simplee.Online platform, ensuring mobile responsiveness and easy updates.
- Homepage with clear value, visuals, testimonials, and CTA.
- SEO-optimized copy for the homepage, doubling the word count for keyword strength.
- Manually migrated all blog posts for consistency.
- Added custom visuals of Stefanie’s Excel dashboards styled in modern mockups.
Tour the Website:
The new site feels fresh, approachable, and professional, giving prospects confidence from their first click. Stefanie now has a platform that supports her witty and confident brand voice, while positioning her for future growth with case studies and digital tools.
The Results
- Elevated Stefanie’s credibility with a professional identity.
- Made it easier for prospects to understand her services and book a call.
- Positioned her for growth with blogs, testimonials, and digital tools.
- Unified identity across logo, website, and email signature.
- Visit the website yourself at https://excelerates.ca
Client Feedback
“Robert is a great guy, and I love that he is a graphic designer by trade, so he brings creative talent to your logo and web design. Strongly recommend.”
Conclusion
This project shows how a B2B website and branding design approach delivers better results when handled together. By redesigning both the logo and website in tandem, we created a seamless, professional identity for Excelerates that reflects Stefanie’s expertise and helps her connect with clients more effectively.
