South Street BBQ, Peterborough, Ontario

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Portfolio

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South Street BBQ

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Go Back to the Portfolio

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[/et_pb_image][/et_pb_column][et_pb_column type=”1_2″][et_pb_blurb admin_label=”Blurb: ELH Law” title=”This meaty logo for South Street BBQ” url_new_window=”off” use_icon=”on” font_icon=”H” icon_color=”#d1cdc9″ use_circle=”off” circle_color=”#374a67″ use_circle_border=”off” circle_border_color=”#374a67″ icon_placement=”left” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”40px||40px|” disabled=”off”]

When designing the logo and brand for Gavin of South Street BBQ, we started out with a knowledge of how we wanted it to “feel” like. It needed to look like it could be a logo for a roadside BBQ “joint” in Southern USA. It needed to be serious but fun. It needed to communicate what he served. It needed to communicate to the public that this is a serious restaurant with very high quality food, despite that it’s a roadside establishment. It also had to be very legible since it was to be displayed on the side of the highway.

Gavin was very helpful from the start. He provided me with countless images to inspire me. Right away I knew the image he was going for and was able to provide some concepts based on what was being communicated to me.

This final logo is the result of about 4 rounds of logo concepts and revisions until it was just right. I’m very proud of this logo and know Gavin loves it. It communicates who and what Gavin and his business are.

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Gavin, owner of South Street BBQ is a passionate chef who knows how to cook a barbecue. Gavin hadn’t opened yet when we discussed his brand and website design.

When building the website, a focus was put on keeping it simple and communicating the brand essence of South Street BBQ. Being a business that many would be locating while on the road, attention was made to ensure that it worked great in mobile as it does on a desktop.

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If you would like to know more about Inspiring Design Company,
ask a question or check out our price lists, contact me below.

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