Website for Mann McCracken & Associates
A Proposal by Inspiring Design Co.
Dear Partners and Associates,
Thank for taking the time to meet with me last week. It was an excellent opportunity to learn what Mann McCracken & Associates is all about. I hope you were able to get in touch with your internet provider to adjust your Wifi settings. I also enjoyed meeting you with my daughter beside me during the Take Your Kid to Work Day. Ella enjoyed the experience.
You confirmed that your primary critical concern is emphasizing the breadth of specific services offered between all the partners & associates at Mann McCracken & Associates. Also, we agreed your current website is outdated and in need of renewal to compete and differentiate yourselves from other law firms. A further challenge will be to include the ability for your clients to book and pre-pay their appointment for Wills & Power of Attorney services.
My understanding is that if you could have a new website that addresses all the critical areas mentioned above, that you would be willing to invest in the implementation of such a solution.
Based on what I know of Mann McCracken & Associates, the project and the requirements identified, I believe there is an exceptional fit between our two organizations to deliver an ideal website.
Within this proposal, I will show proof via examples and outline of the deliverables along with evidence from testimonials from previous clients of mine.
I appreciate the opportunity and look forward to meeting with you all to further discuss your new website.
Owner, Inspiring Design Company
The purpose of this project is to create a new website that emphasizes the breadth of services offered between all the partners & associates at Mann McCracken & Associates. Create a new, modern website to compete and differentiate yourselves from other law firms. To include the ability for your clients to book and pre-pay their appointment for Wills & Power of Attorney services.
Below are the objectives of this project.
Redesign the website which is currently outdated:
- Create a new modern website
- Mobile friendly
- Easy to update
- Large photos
- SEO friendly
Emphasize the breadth of services offered between all the partners & associates
- Space on the home page for each partner and service, with links to more information
- One page for each of the partners and associates
- Each partner or associate page outlines the specific services that person specializes in
- One page for each type of service
- Each service page will outline which partners or associates specialize in that particular service
To include the ability for your clients to book and pre-pay their appointment for Wills & Power of Attorney services.
- A link on the Wills and Power of Attorney pages called, "Book your appointment now"
- Once clicked on, the visitor will be able to choose a Lawyer, Location and Time that from available slots
- To finalize the appointment, the visitor will be required to pay online
- Once finalized, the appointment is scheduled into the calendar database
Content is critical to creating a great website. Without effective copywriting and professional photos, you are left with a website that may look good at first glance, but it will fall apart at the seams. It is the photos and text that engage the website visitors and encourage them to take action. It is the photos and text that break down the barriers to selling your services and convince your customers that you are the best solution for what they are looking for and not your competitors.
Copywriting is to be provided by Mann McCracken and Associates with guidelines provided be Inspiring Design.
IDC does not provide professional photographic services, however, I do have some highly skilled photographers to recommend. Photography often makes or breaks a website. Without good, professional photography, a website quickly loses credibility. My recommendation here is the get the best photos you can afford. So if a professional photographer is not available, high-quality stock photography is also recommended. Often, there is a combination of the two.
Any photos that you currently have will be requested.
Below are the features and items included with your website.
Website Features IncludeHere are the parts included with your Website Design
Project Questionnaire & Pinterest Inspiration Board
Sitemap designed and optimized for maximum usability
15 Page WordPress Website
(As indicated in the sitemap above)
Homepage optimized to be a landing page to encourage visitor conversions
Large call-to-action on all pages to increase visitor conversions
Photos provided by client
Live design concept
Unlimited design revisions prior to approval of design
On-Site optimization for Search Engines
Responsive Website Design for viewing on mobile platforms
Web Accessibility Standards implemented
Submission of sitemap to Google and other search engines
Google Analytics installed for reviewing performance
Submission of website to Google Search Console / Webmaster tools
Admin access to update and add your own content
Connection to Email newsletter campaign software
Listing of available units
News & Events Section set up using blogging software
Up to 3 articles posted.
You can post unlimited articles.
Contact Us Form
Maintenance & Security
Cost: $50 / month
It’s essential that your website is maintained on a monthly basis. This add-on is to have Inspiring Design take care of regular monthly maintenance including backups, security and essential updates. Without monthly maintenance, your website will become vulnerable to security issues. Without backups, it will not be possible to recover your website in the event of a catastrophe. Inspiring Design has off-site backup servers to keep safe copies of your website.
This is a HIGHLY RECOMMENDED add-on unless you have the commitment to maintain the website on an ongoing basis.
Search Engine Optimization
Search Engine Optimization is important. That is why Inspiring Design Company makes on-page SEO a priority when building clients' websites.
Some things that will be implemented into your website to help you to get found by Google and other search engines are:
- Optimized images to ensure your website does not take long to load
- Premium software that has been optimized with clean code which loads fast
- Alternative tags for all images
- Properly named files for easy indexing by search engines
- Keywords included in copywriting
- Advanced SEO plugin installed and set up
Inspiring Design recommends the services of Schedulicity. They are a third party service provider, specializing on appointment scheduling.
This option is to install a booking system on your new website. Inspiring Design uses a system called “Schedulicity” and is hands down the best available booking system you can have. I encourage you to visit their site yourself at https://essentials.schedulicity.com because I cannot explain all the features and benefits of this app. You can also test it on real businesses at www.schedulicity.com.
Some features are:
- Allow clients to self-book - anytime, anywhere
- Clients only see available times, not your full schedule
- Automatic Appointment Reminders
- Schedule, cancel or reschedule your clients at any time
- You set the booking rules and have total control over how your clients book
- You get advanced no-show protection
- A mobile app to access the schedule on the go
- 2 calendar views. One for you and one for your customers
- Clients enter credit card at the time of booking and then processed through Stripe manually by you
- Schedule services, times and accept payment for the appointment at the time of booking - Earn revenue from your website!
- Take payments via implementation with Stripe or Square
A one time setup cost will be applied and then a monthly fee will be required via the service provider directly.
- $750 Setup cost plus monthly costs below…
- Up to 5 service providers: $30 USD/month
- Payment plugin: $10 USD/month
- Reminder Texts for clients: $10/month
Robert is owner and creative director at Inspiring Design Company. He graduated from The School of Design at George Brown College, one of North America’s top centres for design, in Toronto Ontario. Following The School of Design, there was about 20+ glorious years working as Senior Designer, Art Director and Creative Director at various agencies and companies from Toronto to Hamilton Ontario. That said, this isn’t about me—this is about you, and I want to make sure you know that you are why I get up every day.
Inspiring Design will be able to begin your project in January 2018. While we may be able to begin sooner, because of pre-existing commitments, I do not want to promise any time sooner.
Below are examples of websites created by Inspiring Design Company.
Gavin Sturgeon, South Street BBQ
Bill Bickle, Fordelm & NCD Canada
Dale Bryant, Dale Bryant Real Estate Broker
Paul Deuzeman, Deuzeman & Associates
Gord Giannandrea, SubZero Blasting
Andy McDonald, K&A Autopro
Mark Gowland, Pure Creation Institute
Nancy Allanson, Trent Hills Tourism
Jane Lakatos, Lakatos Business Services
Brian Alcock, Alcock Nurseries
Stefan DePinto, SLD Electric
Anthony DiDomenico, YogaFest
Val Curran, Fieldstone Farm
Cettina Cuffaro, Arbonne
Dr. Kristi Prince ND, Naturopathic Doctor
I hope this proposal meets with your approval. If so, I will issue the appropriate terms and conditions with deposit invoice. Once the deposit has been paid, your project is scheduled and the magic begins!
If you would like, we can sit down and discuss the proposal in detail and fine tune it for your requirements and budget.
I appreciate the opportunity to present this proposal and look forward to working with you.
Owner, Inspiring Design Company
Pursue your passions and establish credibility with your audience.
Build a business that grows with Inspiring Design Company.
Contact Inspiring Design
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