Client: Bannya Systems Inc.
Industry: IT Services for Legal, Accounting, and Professional Firms
Services Provided: Branding Strategy, Visual Identity System, Website Design
The Challenge: Bannya Systems branding and website redesign
Bannya Systems Inc., an established IT provider with over 15 years of experience, was well-regarded by its clients but lacked a unified brand presence. Their old website and marketing materials did not fully convey the approachable, human-centered service they provided. The brand lacked a clear strategy, consistent visual identity, and modern digital presence.
- A clear Branding Strategy to define their positioning and voice.
- A Visual Identity System to unify all communications.
- A streamlined website that was simple, approachable, and aligned with the new brand.
Step 1: Branding Strategy
We began with a thorough Brand Discovery process, including stakeholder interviews, competitor research, and audience definition. Using the StoryBrand framework, we:
- Crafted a Brand Vision: “To simplify technology for small businesses, becoming their go-to partner for reliable IT solutions that are tailored, transparent, and always client-focused.”
- Defined a tone of voice: personable, informal, direct, and friendly.
- Clarified core values: honesty, transparency, and long-term partnership.
- Outlined clear messaging pillars focused on client benefits, not technical features.
Step 2: Visual Identity System
With the strategy in place, we created a modern, approachable visual identity:
- Logo Design: A clean, professional mark that is scalable and versatile.
- Colour Palette & Typography: Selected to stand out from local competitors while maintaining a professional, trustworthy feel.
- Brand Guidelines Document: Comprehensive rules for logo usage, colour codes, typography hierarchy, and tone of voice to ensure brand consistency.
Step 3: Website Redesign
The new website at bannya.ca was designed to act as a clear, simple digital business card for prospective clients:
- Streamlined structure: Home, About Us, Services, Contact.
- Plain-language content focused on client outcomes rather than technical jargon.
- Modern, responsive design that aligns with the new brand identity.
- Clear calls-to-action for contacting the company or booking a consultation.
The Results
- A clear and unified brand voice across all touchpoints.
- A professional visual identity that builds trust and recognition.
- A website that’s easy to navigate, mobile-friendly, and client-focused.
Client Feedback
“Working with Robert on our new brand identity has been a truly transformative experience. His attention to detail and deep understanding of our industry played a crucial role in shaping a brand that authentically reflects who we are today.
The result is more than just a modern, professional look—it’s a clear and confident representation of our values and the quality of service we deliver. Thanks to your work, we’re now positioned to present our best self to clients and prospects, with consistency and clarity.
He didn’t just redesign our brand—He is helping us tell our story better.”
– Shahed Chowdhury, Owner of Bannya Systems Inc.
Final Thoughts
This Bannya Systems branding and website redesign project showcases the power of aligning brand strategy, visual identity, and web development into one cohesive process. For Bannya Systems Inc., the transformation was more than cosmetic — it established a strong foundation for future growth, enhanced client engagement, and provided a clear, consistent presence across every touchpoint.
Take Your Brand to the Next Level
If your brand and website aren’t telling your story with clarity and confidence, it’s time to change that. Let’s create a strategy, identity, and digital presence that positions you as the go-to choice for your audience.
- 🚀 Book Your 30-Minute Discovery Call — Let’s talk about your goals and challenges.
- 💡 Request a Custom Quote — Get a tailored plan for your business.
- 📞 Contact Me Directly — Ask questions or start the conversation today.
